David A. Hall, DDS, AAACD
David graduated Magna Cum Laude from Brigham Young University with a degree in science education. He then received his DDS degree from the University of Minnesota, where he was elected to membership in Omicron Kappa Upsilon (the National Dental Honor Society) and received the AAOMS award as the outstanding oral surgery student for his graduating class.
After practicing dentistry for several years, in 1995, in the early days of the internet, he launched one of the first cosmetic dentistry websites in the world. His website ended up attracting so much attention that in 2006 a colleague asked him to create a website for her practice. Word of his expertise in SEO and content writing spread, which morphed into a career in internet marketing. In 2008, he founded Infinity Dental Web, which has created top-of-the-line websites for leading cosmetic dentists and specialists.
Recently, he decided to expand and begin offering websites for general businesses and founded the Website Factory.
David became the first chair of public relations for the American Academy of Cosmetic Dentistry and was also the founder and editor of the AACD Academy Open Forum newsletter. He also spent several years as managing editor for a book publishing company where a couple of the books he edited won acclaim in leading review journals. He has been listed in several Who’s Who publications, including Who’s Who in America. He has lectured on SEO and marketing strategy.
Recently, he decided to expand and begin offering websites for general businesses and founded the Website Factory.
David became the first chair of public relations for the American Academy of Cosmetic Dentistry and was also the founder and editor of the AACD Academy Open Forum newsletter. He also spent several years as managing editor for a book publishing company where a couple of the books he edited won acclaim in leading review journals. He has been listed in several Who’s Who publications, including Who’s Who in America. He has lectured on SEO and marketing strategy.
Michael Andre, MM
Michael, originally from Austria, has a masters degree in marketing from Walker School of Business. He was Vice President of the Grey Group, a global marketing agency in Dusseldorf, Germany for 13 years. There he was responsible for all the GlaxoSmithKline brands. He also worked on highly successful marketing campaigns for Dr. Best toothbrushes, Aquafresh, and Sensodyne.
In 2010, while working on a marketing campaign for Pantene beauty products, he won the Atticus Award for original published thinking in marketing for his neuromarketing research on the subconscious impact of supermodels on consumers.
Kaycie Smith, ASC
Kaycie has a bachelor’s degree in Merchandising with a minor in Marketing from the Eller School of Management at the University of Arizona. Upon graduation, she worked as a buyer for Dillard’s Southwest Division and then as a buyer for PetSmart Corporate where she was also on the team that trained people on import buying. During her time there, she helped the company grow from 50 stores to 500.
In 2012, she went to work at Infinity Dental Web. Google was just getting into business listings at the time, and she was hired to launch their Local Search department, though the term “local search” hadn’t really been coined yet. She is one of the original Google City Experts—now known as Google Local Guides, is a Google Trusted Tester, and is active on many Google forums. Based on her reputation in the industry, she has been selected to be on the Google Local Pros Forum. Her certifications include:
- Advanced SEO Certification (from Search Engine News)
- Structured Data Certification (from Search Engine News)
- Adwords Search Certification (from Google)
- Ads Certification (from Yelp)
- Advanced Local SEO Certification (from Search Engine News)
Brian Hall, MBA
Brian, son of David Hall, works as a marketing consultant for us. He graduated with high distinction from the Ross Business School at the University of Michigan.
He has experience as a brand manager at several Fortune 500 companies, including Fiber One and Muir Glen by General Mills, Gliss Hair Care Products, and Maytag Appliances. He is also an accomplished jazz pianist and has lectured on marketing strategies.
