LATEST BLOG POSTS
The role of emotion in marketing
Posted by: David Hall
Watch the television ads by the big spenders—you’ll notice that almost all of them are geared to create an emotional impact. Effective marketing professionals understand that this is what works. Neuromarketing teaches us that emotional appeals work much better than logical appeals. (Neuromarketing is the science of applying studies of unconscious brain activity to marketing.) […]
A quick interview with ChatGPT
Posted by: Travis
We had the opportunity to talk to one of the most sought-after guests in the tech space today, ChatGPT. Chat GPT is an artificial intelligence chatbot that is used to compose writing. We asked the hard questions, and here are the answers. TWF: I am writing a blog article for my website and was wondering […]
Marketing to the Subconscious Mind
Posted by: David Hall
Neuromarketing is a growing area of marketing research. It explores consumer response to marketing using techniques such as EEG brain sensors, fMRI brain imaging, and galvanic skin response. It aims to get inside the subconscious mind to find out what really persuades people to make a marketing decision. Michael Andre, who has an adjunct role […]
How to Avoid Getting Sued for a Website that Isn’t Accessible
Posted by: David Hall
Trudy Lesage* owns Johnnie Chuoke’s Home & Hardware, a mom-and-pop hardware store in the Castle Hills neighborhood of San Antonio, Texas. It’s mostly a brick-and-mortar operation, but they do have a website that offers online ordering. In January, 2021, they got a letter from a law firm in New York threatening a lawsuit because their […]