The impact of font style
So what effect does font style have on people’s evaluation of the message conveyed in the writing? In Brainfluence, Roger Dooley’s landmark book on neuromarketing, he cites research by Hyunjin Song and Norbert Schwarz on the impact font style has on the way we perceive information. In 2008, they published a paper in the journal […]
Read More...Marketing to the Subconscious Mind
Neuromarketing is a growing area of marketing research. It explores consumer response to marketing using techniques such as EEG brain sensors, fMRI brain imaging, and galvanic skin response. It aims to get inside the subconscious mind to find out what really persuades people to make a marketing decision. Michael Andre, who has an adjunct role […]
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