There are various options for online advertising:
Pay-per-click advertising
Advertising in search engines.
Display advertising
Involving placing banner ads on participating websites, which can be coordinated through networks such as Google, AdRoll, Taboola, or other networks.
Social media advertising
On sites like Facebook, Instagram, or LinkedIn.
Yelp ads
Promotes businesses to local customers.
Affiliate marketing
Which involves recruiting affiliates who will earn commissions by driving visitors to your site who end up becoming customers.
Video advertising
On YouTube or other video platforms.
Pay-Per-Click Advertising
It used to be that there were SEO tricks that we could use to get clients strong rankings for important search terms. Since the early part of this century, Google has been waging war against the use of those tricks.
Other Online Advertising Options
The other options give you strong budget control. You can set daily or monthly limits. Most, but not all of the options, require you to pay only when someone clicks on your ad.
But even if a visitor doesn’t click on your ad, it creates an impression which can help you with brand awareness.
Seek Professional Assistance
When clients have tried to manage their online advertising themselves and then allow us to inspect their budgeting, we have almost always found that they have been wasting a lot of their advertising money.
We are certified partners for different ad platforms, and, with our expertise, we can be much more efficient in delivering a strong return on investment for you.
