There are several aspects to SEO, so let’s start with an introduction to terminology:
Paid SEO or pay-per-click SEO
involves paying the search engine for placement. You can read our page on online advertising for more information about pay-per-click SEO.
On-page SEO
involves creating content that is geared toward what search engines are looking for, the creation of what are called meta-tags that give signals to the search engine, plus a variety of coding standards that make your site SEO friendly. We have complete control over your on-page SEO.
Organic SEO
involves all our other efforts to enhance your rankings.
General SEO
is optimization of your website in what we call general search. General search is what you get when you go to Google, and search under the “All” tab.
Off-page SEO
involves cultivating both external links from other sites, plus the cultivation of what are called citations—mentions of your business on other sites that do not have links to your site.
Local SEO
is optimization of your business in maps. If you have a location-based business, local SEO is critical to helping people find you.
What We Can Do for You
Here’s a detailed look at what The Website Factory can do for your SEO. You can hire us for any, for all, or for none of these services, depending on what you need:
SEO Audit and Analysis
Ongoing services include continuous audits and analysis of your website for performance. This includes identifying technical issues and analyzing on-page and off-page factors.
A comprehensive audit helps pinpoint areas for improvement, such as broken links, slow page load times, or ineffective meta tags. These regular audits allow us to gain insights which help continue the enhancements of a strategic SEO plan.
Keyword Research and Strategy
Keyword research is at the heart of any successful SEO strategy. We will conduct in-depth keyword research to identify high-value keywords relevant to your business.
This involves analyzing search volume, competition, and user intent to select the best keywords for your target audience. We continue to develop a keyword strategy that includes both short-tail and long-tail keywords to drive qualified traffic to your site.
On-Page Optimization
On-page SEO refers to the practices that optimize individual web pages to rank higher in search engine results. We enhance your website’s on-page elements, including meta titles, meta descriptions, header tags, and image alt texts.
They will also ensure that your content is keyword-optimized, engaging, and valuable to your target audience, while improving internal linking structures for better navigation.
Technical SEO
Technical SEO ensures that your website meets the technical requirements of modern search engines. This includes optimizing your website’s structure, improving page speed, ensuring mobile-friendliness, and implementing secure HTTPS protocols.
We will also manage site crawlability and indexability, fix any issues that could hinder search engine bots from accessing your content, and address schema markup to enhance search result listings.
Content Creation and Optimization
High-quality content is crucial for effective SEO. We will create and optimize content that resonates with your target audience.
This includes crafting blog posts, articles, infographics, and videos that not only incorporate targeted keywords but also offer valuable information to your visitors. Content creation also involves content marketing strategies to promote your content across various platforms.
Link-Building and Off-Page SEO
Link building is a component of off-page SEO that involves acquiring high-quality backlinks to boost your website’s authority and credibility.
In times past, webmasters developed link-exchange strategies with other sites. However, Google has developed tactics for discovering whether links are genuine or have been thus artificially created. To avoid associated penalties, the best link-building strategy now is to create content that other sites naturally want to link to. So we work at creating content that is unique and interesting and not simply a re-purposing of content available elsewhere on the internet.
Local SEO Services
For location-based businesses that target a local audience, local SEO is essential.
We will optimize your Google Business Profile, manage local citations, and ensure consistency in NAP (Name, Address, Phone Number) across various online directories. Using local SEO, we can leveraging local keywords to increase your visibility in local search results.
Performance Tracking and Reporting
SEO is an ongoing process that requires regular monitoring and adjustments. We can provide detailed monthly and quarterly performance reports that track key metrics such as organic traffic, keyword rankings, and conversion rates.
We use analytics tools to measure the effectiveness of our strategies and make data-driven decisions to refine and improve your SEO efforts. We can install call-tracking software for you that will identify the sources of incoming calls—helping you know the relative effectiveness of your various marketing activities.
Consultation and Strategy Development
To get started, we will do a strategic consultation in order to understand your business objectives. This helps us align our SEO with your objectives. We will provide insights into market trends, competitive analysis, and future SEO opportunities.
The Website Factory offers a comprehensive range of SEO services designed to enhance your online presence, attract more visitors, and ultimately drive business growth. From in-depth audits and strategic planning to technical optimization and ongoing performance tracking, these services ensure that your SEO efforts are both effective and sustainable. Investing in professional SEO services can help you achieve higher search engine rankings, increased web traffic, and a stronger digital footprint in a competitive market.
